Create the
Future Awards

Recognizing the people, projects, and initiatives driving the bright future of Downtown. 

About the Awards

We know the future of Downtown San Diego is bright. Join the Downtown Partnership for our annual awards program where we honor the people, organizations, projects, and initiatives that are contributing to the exciting trajectory of our urban center. We will also celebrate the individuals, groups and companies who have stepped up for our community in new and creative ways and those who are continuing to go above and beyond in their commitment to creating an economically prosperous and culturally vibrant Downtown. Together, we are creating the future for Downtown San Diego. 

March 14, 2023

Hilton San Diego Bayfront Hotel
1 Park Blvd, San Diego, CA 92101

5:00 p.m. | Welcome Cocktail Reception
6:30 p.m. | Entertainment & Networking
7:00 p.m. | Dinner & Program

Official after party at Hilton’s Hudson & Nash immediately following the awards program

Grow Urban Sustainability Award
Presented to a project or organization that is leading by example in commitment to environmental excellence, initiatives that support sustainability, or adding green spaces in Downtown San Diego.
Small Business Impact Award
Presented to a small business that has gone above and beyond in their commitment to the Downtown community over the past year to positively impact our urban center through their mission or work.
Government Partner of the Year Award
Presented to an individual from a city, county, state, or other government partner in recognition of their work to ensure Downtown is a vibrant and dynamic economic center.
Cultural Vitality Award
Presented in recognition of contributions to the vibrancy of Downtown San Diego’s communities and culture.
Diversity, Equity and Inclusion Award
Presented to a company or organization in recognition of their active steps to build a more diverse, inclusive, and equitable climate within their organization and/or community.
The Jim Dawe Humanitarian Award
Presented to an individual or organization in recognition of humanitarian efforts that have enriched and improved our urban center, its neighborhoods, and its residents.
Founders Award 
Presented in recognition of career-spanning visionary leadership to better Downtown San Diego
Create the Future Award
Presented in recognition of projects, initiatives or efforts that are shaping the future of Downtown’s economic prosperity and the unique live, work, play environment of our urban neighborhoods

Call for Nominations

Know someone whose vision is helping create a bright future for Downtown? Submit nominations for yourself or others below.  

Previous Award Winners

Reference the list of previous winners below to learn more about the people, projects, and initiatives that have been recognized. 


Join us for a night of community to celebrate the bright future of Downtown San Diego. Both individual tickets and sponsorships (which come with an allotment of ticketed seats and a variety of other benefits depending on sponsorship level) are available. Find the right match for your organization.

Title Sponsor$12,500 
30 Year Anniversary Sponsor$8,750 
Entertainment Sponsor$8,500 

Dinner Sponsor$7,500
Dessert Sponsor – $7,500
Award Sponsor – $6,800 
Community Catalyst Sponsor – $4,300 
Community Supporter Sponsor – $3,600 
Individual Ticket – $355 

Frequently Asked Questions

Our top priority remains the health and safety of our attendees, speakers and staff. By adhering to COVID-19 safety guidelines established by the Centers for Disease Control and Prevention and local health authorities, we believe that we and our venue partners can create a safe, welcoming environment for our communities to share the experiences they rely on the Downtown San Diego Partnership to provide.  

To enter the event we will be requiring our guests to attest that they meet one of the following criteria:   

  • You are fully vaccinated (i.e. two weeks or more have passed since you have received a single-dose vaccine or the second dose in a two-dose series); or 
  • You are not vaccinated, but you will obtain a negative COVID-19 test within the 72-hour period immediately prior to the commencement of the event, and will wear a face covering at and throughout the event. 

Funds raised from this event will be used to support the Downtown Partnership’s mission of advancing an economically prosperous and culturally vibrant Downtown. This includes the following areas:  

  • Advocacy for economic growth and revitalization of Downtown.  
  • Partnerships with regional business organizations and government agencies to strengthen the business climate in Downtown.  

  • Identifying needs, developing strategies, shaping public policy and implementing programs to improve the quality of life in Downtown.  

Your Event Team

These modifications are subject to change. Changes and event updates will be posted here and communicated to attendees prior to the event.  

If you have any questions, please feel free to contact the events team.  

Kathryn Newstead
(619) 933-0032

Jenny Brenner
(661) 644-5387

"They say you reflect the company you keep; that’s why Intesa is a proud annual sponsor of the Create the Future Awards. This investment elevates our brand recognition while giving us the opportunity to connect with executives, policy makers, and awardees who are changing Downtown San Diego for the better. I highly recommend sponsoring and attending this and other Downtown San Diego Partnership events to bring greater visibility to your services and grow your network."
Margie Newman Tsay
Intesa Communications Group