Create the
Future Awards

Recognizing the people, projects, and initiatives driving the bright future of Downtown. 

About the Awards

We know the future of Downtown San Diego is bright. Join the Downtown Partnership for our annual awards program where we honor the people, organizations, projects, and initiatives that are contributing to the exciting trajectory of our urban center. We will also celebrate the individuals, groups and companies who have stepped up for our community in new and creative ways and those who are continuing to go above and beyond in their commitment to creating an economically prosperous and culturally vibrant Downtown. Together, we are creating the future for Downtown San Diego. 

March 24, 2022

Hilton San Diego Bayfront Hotel | 1 Park Blvd, San Diego, CA 92101


5:00 PM | Check-in & Welcome Cocktail Reception 

6:45 PM | Dinner & Program 


Criteria & guidelines for nominations:  

Project or initiative must be located and or focused on Downtown San Diego and occurred within the timeframe of January 2021 – January 2022 

Honoring the doers, builders, helpers, and innovators driving the future of our Downtown. 

Government Partner of the Year Award 
Presented to an individual from a city, county, state, or other government partner in recognition of their work to ensure Downtown is a vibrant and dynamic economic center.
Small Business of the Year Award
Presented to a small business that has gone above and beyond in their commitment to the Downtown community over the past year, representing the growth, vibrancy and diversity of our Downtown. 
Cultural Vitality Award
Presented in recognition of contributions to the vibrancy of Downtown San Diego’s communities and culture.
Diversity, Equity and Inclusion Award
Presented to a company or organization in recognition of their active steps to build a more diverse, inclusive, and equitable climate within their organization and/or community. 
Grow Urban Award
Presented to an organization that is leading by example in commitment to environmental excellence, initiatives that support sustainability, or adding green spaces in Downtown San Diego.  
Economic Prosperity Award
Presented in recognition of efforts to advance, secure, or introduce innovative ideas to Downtown San Diego’s economy.
Vic Kops Humanitarian Award
Presented to an individual or organization in recognition of humanitarian efforts that have enriched and improved our urban center. 
The Jim Dawe Memorial Volunteer of the Year Award
Presented to an individual who has gone above and beyond in their volunteer service to benefit our Downtown, its neighborhoods, and its residents.
Founders Award
Presented in recognition of career-spanning visionary leadership to better Downtown San Diego.
Create the Future Award
Presented in recognition of efforts that have or will enhance Downtown’s unique live, work, play environment and continue to enhance our urban core. 
Awards Nominations Review Juror Taskforce
Serving on the Downtown San Diego Partnership’s Create the Future Awards Nominations Review Taskforce is a rewarding opportunity and experience that allows you to be a part of selecting outstanding projects, programs, and/or individuals that contribute to the mission of the Downtown Partnership. Jurors are made up of individuals who range from past recipients, Downtown Partnership members, industry professionals, and community leaders.


Know someone whose vision is helping create a bright future for Downtown?
Submit nominations for yourself or others below.  


Previous Award Winners

Reference the list of previous winners below to learn more about the people, projects, and initiatives that have been recognized. 


Join us for a night of community to celebrate the bright future of Downtown San Diego. Both individual tickets and sponsorships (which come with an allotment of ticketed seats and a variety of other benefits depending on sponsorship level) are available. Find the right match for your organization.  

Title Sponsor – $15,000  
Keynote Speaker Sponsor – $12,000 
Presenting Sponsor – $8,250 
Event Element Sponsor – $7,250 
Award Sponsor – $6,750 
Community Catalyst Sponsor – $4,250 
Community Supporter Sponsor – $3,500 
Individual Ticket – $350 

Frequently Asked Questions

Our top priority remains the health and safety of our attendees, speakers and staff. By adhering to COVID-19 safety guidelines established by the Centers for Disease Control and Prevention and local health authorities, we believe that we and our venue partners can create a safe, welcoming environment for our communities to share the experiences they rely on the Downtown San Diego Partnership to provide.  

To enter the event we will be requiring our guests to attest that they meet one of the following criteria:   

  • You are fully vaccinated (i.e. two weeks or more have passed since you have received a single-dose vaccine or the second dose in a two-dose series); or 
  • You are not vaccinated, but you will obtain a negative COVID-19 test within the 72-hour period immediately prior to the commencement of the event, and will wear a face covering at and throughout the event. 

Funds raised from this event will be used to support the Downtown Partnership’s mission of advancing an economically prosperous and culturally vibrant Downtown. This includes the following areas:  

  • Advocacy for economic growth and revitalization of Downtown.  
  • Partnerships with regional business organizations and government agencies to strengthen the business climate in Downtown.  
  • Identifying needs, developing strategies, shaping public policy and implementing programs to improve the quality of life in Downtown.  

These modifications are subject to change. Changes and event updates will be posted here and communicated to attendees prior to the event.  

If you have any questions, please feel free to contact the events team.  

Kaitlin Payne,, (858) 243-5418  

Kathryn Newstead,, (619) 933-0032